Certificate Course on Marketing Management
Learn the fundamentals of Marketing Management and its role in driving business growth. Explore market research, consumer behavior, branding, product strategy, and promotional campaigns. Gain practical skills to create effective marketing strategies, understand customer needs, and enhance employability in marketing, sales, and business management roles.
COURSE DURATION - 1 MONTH
LAST DATE TO APPLY - 20 JANUARY 2026
COURSE STARTS - 1 FEBRUARY 2026
All About Marketing Management Course
What is the Course all about?
Marketing Management is at the core of every successful business, ensuring products and services reach the right customers effectively. From market research and consumer behavior to branding, product strategy, and promotional campaigns, marketing drives business growth and builds customer loyalty.
This course goes beyond just theory about “what marketing is.” It focuses on practical knowledge and applications - how to understand customer needs, segment markets, create value propositions, design marketing campaigns, and measure their impact in real-world business settings.
Importantly, the course integrates both conceptual and practical perspectives. You will gain exposure to market research techniques, branding strategies, digital marketing tools, promotional planning, and analytics methods used by marketing professionals to make informed decisions.
By the end of the course, you will not only understand the fundamentals of marketing management but also acquire practical skills to plan and execute marketing strategies, improve customer engagement, and enhance your employability in marketing, sales, business development, and managerial roles.
What you will learn?
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Introduction to Marketing Management: discover what marketing is, why it matters, and its role in business growth and customer engagement
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Market Research and Consumer Behavior: learn how businesses understand customer needs, preferences, and market trends
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Product and Brand Management: explore product lifecycle, branding strategies, and positioning for competitive advantage
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Marketing Mix (4Ps): understand product, price, place, and promotion, and how to design effective marketing campaigns
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Digital Marketing Basics: introduction to social media, email marketing, SEO, and online advertising strategies
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Sales and Distribution Channels: learn how products reach customers and the role of sales strategies and intermediaries
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Limitations and Challenges: understand marketing challenges, ethical issues, and common pitfalls in campaigns
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Case Studies: simple real-world examples of marketing strategies, brand campaigns, and consumer engagement
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Practical Exercise: create a sample marketing plan, brand positioning strategy, or promotional campaign for hands-on learning
Who should take this course?
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BCom, BBA, and MBA students (from 1st year to final year)
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Aspiring marketing professionals, brand managers, and sales strategists
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Individuals aiming for careers in corporate management, consulting, or business development
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Entrepreneurs and business leaders looking to understand customer needs, market trends, and marketing strategies
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Anyone interested in learning marketing, consumer behavior, and business growth strategies
Why you should take this course?
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Stand out on your CV – Knowledge of Marketing Management is highly valued across industries, startups, corporates, and entrepreneurial ventures.
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Boost employability – Recruiters seek candidates who understand marketing strategies, consumer behavior, and brand management, making you job-ready.
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Bridge the gap between theory & practice – Learn beyond textbooks and apply concepts to real-world marketing scenarios like campaigns, product launches, digital marketing, and customer engagement.
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Enhance internship performance – Deliver better marketing reports, brand analysis, and promotional strategies, increasing your chances of internships and placements.
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Master Marketing skills – Learn to design marketing campaigns, understand customer needs, analyze market trends, and contribute to business growth.
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Applicable across careers – Whether you pursue roles in marketing, sales, business development, consulting, entrepreneurship, or corporate management, marketing knowledge is essential for professional success.
Industry Recognized Certification
Enroll Now - Learn, Earn and Grow
Choose the best option which suits you and Apply.
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With the Free option, you get the course content delivered to your email absolutely free of cost. However Certificates are not provided in this option.
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With the Basic option, you get the course content delivered to your email. You avail a Certificate of Course Completion too, delivered to your home. You also avail 1 Live Webinar/Workshop invite with Certificate.
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With the Advanced option, along with everything in the Basic option you also get to avail a Certificate of Internship and a Complimentary CV Review by our team. During the course you will be given some practical assignments/tasks and upon completion you avail the Certificate of Internship. The best performers also have an option to get a Letter of Recommendation.
Avail 50% as Early Bird Discounts on all our Courses till 20th January, 2026.
FREE
₹ 0
✅ Access to course content (study material + reading resources) on your email.
✅Self paced
❌1 Live Workshop/Webinar Invite with Certificate
❌ Certificate of Course Completion
❌Certificate of Internship
❌Complimentary CV Review
BASIC
₹ 1,000 ₹500
✅ Access to course content (study material + reading resources) on your email.
✅Self paced
✅1 Live Workshop/Webinar Invite with Certificate
✅Certificate of Course Completion - Delivered to your Home
❌Certificate of Internship
❌Complimentary CV Review
ADVANCED
₹ 1,600 ₹800
✅ Access to course content (study material + reading resources) on your email.
✅Self paced
✅1 Live Workshop/Webinar Invite with Certificate
✅Certificate of Course Completion - Delivered to your Home
✅Certificate of Internship - Delivered to your Home
✅Complimentary CV Review
✅An opportunity to get a Letter of Recommendation